Rihanna Cashes in on Super Bowl!

Meta's New Company Certifications could provide stamp of approval for thousands

Attention all creators and business owners! In this digital age, we are all looking for a way to establish credibility in ourselves, our brands and most importantly our businesses. Meta may have just given a universally respected stamp of approval through its new company certification program.

By earning a Meta Certification on a company level, your company will be recognized by Meta as having a proven digital expertise in your respective field. Taking this route has benefits on many levels, as fundamentally a minimum of 20% of your staff must have one of the individual certifications within the same concentration. Essentially working as both a training program and ensuring you have extremely qualified individuals performing roles within your company.

There are a total of 8 individual certifications and 5 company certifications 

• Meta Media

• Meta Marketing Science

• Meta Creative Strategy

• Meta Community Management

• Meta Spark Creation

Continuously upskilling your team is a solid method to you stay ahead of the curve. Obtaining a Meta Certification positions your entire company as a subject matter expert!

Don't wait to get the ball rolling with this! Contact your team and have them read over this email (😉), and begin discussing the synergy between their individual desires and your company's needs. Begin watching the videos Meta provides for free and consider scheduling your official test to become certified. Show the world your company truly has digital marketing expertise! Your credentials will be valid for one year, and don't worry - you can reapply within one month of your expiration to keep your expertise known. Let's hustle digitally and prime our businesses for success!

It is our pleasure to announce this week’s Digital Hustlers of the Week: Caitlyn Davis (left) Francoise Merus (right). These two incredible women are making waves in the world of entrepreneurship and making a difference in their respective communities at a huge scale!

Caitlyn Davis, also known as Cait the Great, is the Founder and CEO of HBCU Yearbook and is a Nike Yardrunner Sneaker Designer. She has consistently shown up for aspiring entrepreneurs and creators, dating as far back as her days at FAMU where she launched the Be Great clothing line and products like the 'HBCU Spring Break Boxes'. She has recently crossed the 300K mark on Instagram, with viral series such as 'What I Got vs. What I Ordered', where she shows off some recent Amazon pick-ups in a very creative way. Between the years of designing for her own brand and Nike towards the end of 2022, the Kevin Durant-led Brooklyn Nets reach out to Cait for an HBCU Yearbook x Nets collaboration!

Francoise Merus, on the other hand, is a Haitian writer and author who has put Black Love on the world's timeline on a massive scale! She is the creator of BlackLovePage.com a cultural website celebrating black love through! With over 950,000 Instagram followers and tens of millions of impressions, Francoise has created a platform that has consistently inspired the black community to stay true on our path to finding our special person. Francoise is also a world traveler, author, and public speaker who helps others travel the world and become authors themselves! She has published multiple books about poetry and self-help which has always been a core passion of hers. Francoise's Ghanaian roots inspire her to learn more about her heritage and continue to instill the power of Black Love! Join Francoise on her YouTube channel as well, as she and her Fiance continue their love journey together!

Caitlyn and Francoise are just two examples of creators who are using their platforms to uplift and inspire their communities. Their stories remind us that there are career paths that align with our passions if we position ourselves correctly! Congratulations, Caitlyn and Francoise, for being this week's Digital Hustlers of the Week!

Hurry! Have you submitted your application for Creative Juice’s Black Creator Incubator?

Announced February 1st, Creative Juice’s Black Creator Incubator will provide five talented Black creators with $5K each in funds plus educational sessions on creativity and finance to help grow their business.

Applications are open. Why not submit yours today? Hurry as applications close on February 17.

Creative Juice knows that building an inclusive creator economy means investing in underrepresented creators. That’s why they partnered with YouTube icons Sofi Ibrahim and Jade Beason to create the Black Creator Incubator—and why they’ll continue supporting underrepresented creators at all levels. Here’s what Beason had to say about the program:

“Juice Black Creator Incubator is a tremendous growth opportunity for creators as it allows them to refine their skills as a creator business and build a supportive community through Juice.”

Creative Juice’s investment in underrepresented creators doesn’t stop there. In addition to the Black Creator Incubator, Juice Funds Refresh & Reserve funds creative futures in exchange for your existing YouTube content revenue—you keep future content revenue.

Juice Funds creators span the gamut from 10,000 subscribers to 4M+ subscribers, and more than 50% of creators receiving Juice Funds are from underrepresented communities. So whether you’re applying to the Black Creator Incubator or Juice Funds, Creative Juice will supercharge your growth. Apply today 

Rihanna received $0.00 for her 13-minute Super Bowl performance

"Raise your hand if you've ever felt personally victimized by Regina George and were offered to be paid for your services in expose!" Yes, yes, a Mean Girls reference... but let's be honest. As creators, we've all been offered "exposure" as a means of payment for our ideas, inspiration, and efforts. And while it may sound beneath you at this point of your career, it is important to consider the opportunity cost associated with each opportunity respectively. Don't worry though, RiRi just gave us a masterclass this past weekend during the Apple Music Super Bowl Halftime Show!

• Word of Mouth Exposure: The Super Bowl Halftime Show is one of the biggest platforms out there, and it allowed Rihanna to reach a massive audience.

• Media Impact Value: Earned $5.6 million in MIV for her brand Fenty Beauty in the first 12 hours after the performance.

• Social Media: Rihanna's instagram followers grew by 1.5 million people within 48 hours

• Internet Traffic: Searches for Fenty Beauty reportedly rose by 883% after Rihanna promoted the brand during her performance.

• Documentary: Her entire Super Bowl experience was documented for the purpose of a documentary, which will generate future revenue

• NFT Royalties: Additionally, Rihanna's opening song at the Super Bowl, "B**** Better Have My Money," is being used in the Web 3 space as an NFT. Each of the 300 NFT holders earns a fraction of the song's streaming royalties, and the collection sold out within minutes of the announcement. Although this is being executed through a producer, and not Rihanna herself, the timing is quite impeccable.

So while Rihanna didn't get paid directly from 'her client', she leveraged the space and opportunity to reap a ton of benefits in the moment as well as in the future. Begin to evaluate what you can implement into your business model to add this sort of leverage to your appearances or services!

Microsoft and Bing are looking to revolutionize 'Search'

Microsoft's search engine Bing has recently launched an AI-powered assistant, which is said to offer a unique experience that changes the way we interact with browsers as a whole. The new Bing is designed to be a research assistant, personal planner, and creative partner, all rolled into one. We spoke about Google's Bard in last week's issue, but Microsoft gets the first-movers advantage here. Join the waitlist to get access.

One of the standout features of the new and improved Bing interface is it's ability to answer complex, more 'conversational' style questions with very detailed responses. Unlike traditional search engines we are accustomed to, Bing's AI has the capability to summarize search results from across the web, providing us with an actual answer rather than a bunch of individual pages to review. This will drastically impact those who rely on direct internet traffic to their individual domain to thrive, yet give an extreme advantage to those who need access to information quickly.

Bing's AI creative feature is said to help inspire users who may be struggling to find ideas. You could be generating a new dietary regimen with specific allergies, or generating creative ideas to fit inside of a content format you produce, Bing will have you covered! At first glance, this is similar to what we've seen so far with ChatGPT but this will be embedded into your search, meetings overall browser experience.

Now with any technology, there is going to be room for error. During Microsoft's initial demos, Bing's AI made quite a few mistakes with the information it provided, including the date, as well as errors in financial data. This is important to understand, as many will look to build business models around these tools, and then if that is the case the integrity of your business will rely on the accuracy of these tools. Despite these small and expected flaws, the new Bing AI is a very promising tool for the masses, especially us as business owners and creators. Bing can be an invaluable asset for those who need access to quick yet detailed information. As Google's AI chatbot, Bard, enters the market, the creation of the new Bing ensures that the search engine market remains competitive, with both companies pushing the boundaries of AI technology!

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