TikTok Trends for 2023 🔥

Data Gathered from Thousands of Users

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Vics Vibes
March 08, 2023

The Overtime Umbrella Will Change the Lives of Thousands

Overtime Elite (OTE) is a new basketball league that offers high school players an alternative path to the NBA. Founded by Overtime, a digital sports media startup that has over 50 million followers across several social platforms, OTE provides players with salaries, education, training and exposure. Each player is between the age of 16-20 typically, earns a league minimum of $100,000/yr and has the ability to earn money from their own NIL (name, image & likeness). I’ve attended the last 10+ games including a few courtside experiences and I must say, I’m in love with everything this program is doing!

OTE has just concluded its second season last night, with one of the most fairytale endings to a championship series you could ever imagine. The City Reapers swept the series 3-0 thanks to two game-winning shots by twin brothers Amen and Ausar Thompson. The Thompson twins are among the top prospects in the 2023 NBA draft class, something I believe will explode this program going into its 3rd season. The level of talent available at this level is absolutely unbelievable.

The Thompson twins are also examples of how OTE is helping players build their personal brands and grow their social media presence. Before joining OTE, Amen had around 20,000 Instagram followers and Ausar had around 10,000. Now, they have over 200,000 between the two of them; before getting drafted! OTE’s Instagram account has also seen impressive growth since its launch in March 2021. It has amassed over 500,000 followers in that time, making it one of the fastest-growing sports media accounts on the platform. You can expect to see highlights, interviews, behind-the-scenes content and more to showcase its players’ personalities and talents.

Overtime (OTE's umbrella) is a media powerhouse that is changing the game for the next generation of stars. By offering players a unique opportunity to pursue their dreams while developing their skills and brands, OTE is creating a new model for sports entertainment that appeals to Gen Z fans.

This study gives data-driven trends, not opinion

The fate of TikTok is potentially hanging in the balance of a Joe Biden decision. With new anti-TikTok legislation being proposed by the Senate, the app's future has become a more realistic possibility, raising concerns for many in the industry. So in the midst of the uncertainty, we are going to take advantage of a study Metricool provided which includes data from 17,936 business accounts and 30,655 personal accounts. Creators and personal brands of different sizes, content styles and overall views. With TikTok arguably being the most culturally relevant app in the US, if it were to get banned the same user behaviors and expectations would simply swing over to another short-form app, so let us go ahead and take a look at the data!

Metricool's study on TikTok focused on a number of key metrics, including engagement rates, optimal posting times and the types of content that perform best.

  • Average Engagement Rate per Video: 6-7%

  • Average Posting Frequency: 15/month small accounts vs 60/month large accounts

  • Average Length of Video: 34 seconds

Think of this as a baseline average of the current successful content on the platform, but factors will differ based on attributes related to your page specifically. For instance, the posting frequency has a dynamic range based on the account size of the creator. Where focusing on engaging, quality content seems to be the focus at the beginning, and then increasing in daily volume as your audience increases. They also mentioned a majority of viral videos are posted in the evenings, with the highest engagement rates being seen on Fridays and Saturdays. Additionally, the study found that humorous or entertaining content tends to perform better than educational or informative content. Hashtags don't seem to have as much impact on engagement rates as one might think. While including relevant hashtags in our posts is certainly important, it's not the hack to massive views. Instead, the study found that engagement rates were more closely tied to the quality and substance of the content itself.

It's unfortunate that the future of TikTok is considered uncertain right now with the Restrict Act looming, but understanding the trends will still give you and your content an advantage in the market. Repurposing your content to YouTube and Instagram is one thing, but understanding the psychology of the user takes it to a completely new height! So in short, while the future of TikTok may be up in the air, the data and insights from the platform is extremely valuable.

It is our pleasure to announce this week's Digital Hustlers of the Week, Lynae Vanee (right) and Keith Lee (left)! These two creators have leveraged their voices and sheer authenticity to become major players in the culture, inspiring millions along the way.

First up, we have Lynae Vanee, also known as the Parking Lot Pimpin' Queen. Lynae is a multifaceted performer, poet, influencer, writer and actress who uses her platform to educate, entertain and empower her audience. With over 500K followers on Instagram and millions of views on TikTok, Lynae has become a voice of the Black community, speaking on race, feminism, politics and inclusivity. Her signature series Parking Lot Pimpin' features Lynae delivering witty and insightful commentary on various topics. Lynae has caught the attention of celebrities like Issa Rae, Tiffany Cross and Kerry Washington, as well as major companies like Meta, Target, Revolt, Tommy Hilfiger and Netflix. Lynae's goal is to use her platform to affirm and uplift Black people, especially Black women. She is paving the way for more creators like her who want to make an impact with their content.

Next, we have Keith Lee, a TikTok star and food influencer who has over 1.4 million followers on the platform. Keith is known for his videos where he reviews different restaurants, dishes and snacks, often with a humorous twist. One of his most viral videos was about a Philly cheesesteak quesadilla hack that he ordered from Chipotle. The video received more than 593,000 likes and inspired many other TikTok users to try the same hack, including fellow content creator Alexis Frost. Chipotle noticed the trend and decided to add the Fajita Quesadilla as an official item on its digital menu. To celebrate the launch of the new menu item and to thank Keith Lee and Alexis Frost for their influence, Chipotle surprised them with special "Chipotlee" and "Chipotlex" signage at their local restaurants in Las Vegas and Los Angeles respectively. They also gave them free burritos for a year. Keith Lee is a prime example of how social media can create opportunities for content creators who are passionate about what they do. He is not only entertaining but also influential. He is using his platform to share his love for food with millions of people.

We congratulate Keith Lee and Lynae Vanee for being this week's Digital Hustlers of the Week. With a combined 1.2 Million followers on Instagram and 11.6 million on TikTok, Lynae and Keith are the ultimate example of use your voice and hustle! Be sure to follow their stories and their socials!

The LinkedIn Resurgence of 2023

LinkedIn is not the same platform it was 10 years ago. Once seen as a boring and formal site for job seekers and recruiters, LinkedIn has evolved into a vibrant and diverse community for professionals of all kinds. Whether you are looking for career opportunities, industry insights, networking connections or personal branding, LinkedIn has something for you.

LinkedIn has seen impressive growth in recent years since "CoCo19" forced many businesses and workers to begin working digitally. According to LinkedIn, there are almost 875 million members worldwide as of January 2023, making it one of the largest social networks on the planet. What I realized was, you literally have the directions, managers, presidents, CEOs, dropping their perspectives and engaging with content on a daily basis, giving you a level of insight you could only get from a book if they ever found the time to write one.

I know we love TikTok, and yes Instagram is still your social portfolio, but here are some reasons why you may want to consider spending a little more time on LinkedIn this year:

  • Unlike other platforms, LinkedIN's content is focused on professional value-ad

  • Perspective from the industries leaders, but also a paper trail of other content they've engaged with

  • Complete org charts, to see who is fulfilling what roles and what may be available

  • Great place to build your personal authority. By creating a compelling profile, posting engaging content, joining groups and participating in discussions, you can showcase your personality, values and vision to potential employers, clients or partners.

LinkedIn is constantly innovating and improving its features and services. LinkedIn is not resting on its laurels but rather investing in new ways to make its platform more engaging, useful and fun for its users. Some of the recent additions include Creator Mode, which lets you highlight your content creation activities; skills assessments, which let you verify your skills with online tests and a job board that you can customize and have alerts sent to you, to make sure you are aware of your industries top opportunities!

LinkedIn is not just a social network but also a career platform that can help you achieve your professional goals. If you haven’t checked out LinkedIn lately or updated your profile in a while, now is the time to do so. You might be surprised by how much it has changed - for the better.

Digital Dimes